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From Strobe To Shroud

Posted by Chloe Taliaferro on

Our virtual doors opened on November 30th, 2010 with only 15 loose eyeshadows, all formulated and hand made by our founder, Chloe, who was just 16 years old. As our founder has grown and evolved into the woman she is today, she decided it’s time for her brand to grow and evolve with her. Brainstorming:We spent hours upon hours, days upon days trying to find the perfect name. It was right in front of us the whole time. “Shroud”, a word we have seen countless times in our favorite video games and books. Meaning to obscure something from vision, it was...

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